As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.

Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.

Deep-dive into our strategic approach to brand building.

A great brand strategy can humanise an organisation, build trust and foster a loyal following.

Navigating the ever-evolving business landscape — why 2024 will be the year of the rebrand.

In this series, we explain the approach and process we bring to every branding project.

As with every project we undertake, this was a completely unique process.

Thoughts on the much-discussed, HBO rebrand.

Waxing lyrical about all things about logo.

Adam talks to Campaign Asia about the challenge Tesla faces in 2023.

Japan’s prefecture flags can teach us a great deal about branding and visual identity design.

An overview of our four-stage branding process.

The industry of branding, in 2022.

Adam speaks to Campaign Asia about the current challenges that the HSBC brand faces.

To build equity in an audience, brands must be purposeful and consistent.

A great brand is more than the sum of its parts. Core principles of any brand builder.

A brand’s core values must be discovered in order to create and communicate a compelling brand. During the brand strategy process we uncover core values.

How can you classify a logo, as good or bad? What are the principles that can we apply to logo design?

Rebranding is often an organisation’s first haircut. A successful rebrand will improve your business in three ways.

The practice of branding design is more akin to architecture than to fashion or graphic design.