About / Services / Programmes / Purpose / Testimonials
Transformation for the brands of today and tomorrow.
We’re a small but ambitious team working with clients of all sizes and industries. Our small size enables us to work closely and ensures our clients always work directly with our partners, Shirley and Adam.
Adam Charlton
Founder &
Design Director
LinkedIn
Shirley Tin
Design Partner
LinkedIn
Adam has over a decade of branding experience across multiple markets. Originally from the UK, he began his career after relocating to Hong Kong in 2012. Adam holds a Master's in ‘Design and Critical Practice’ from Goldsmiths University of London.
Shirley brings a wealth of experience as a brand and digital designer. Shirley holds a BA (HONS) from The Hong Kong Polytechnic University. Shirley is fluent in Cantonese, Mandarin and English.
Programmes
🎨 Brand Creation
We help founders craft distinctive visual identities that embody their vision and form authentic connections.
🦚 Transformation
Through repositioning and rebranding, we support established companies as they adapt to the changing world.
💫 Corporate Partners
We help market leaders grow brand equity through design services across campaign, print and digital.
Services
Brand Strategy
Branding & Design
Communications
Web, DTC & E-commerce
Emerging Tech
Content
Select clients
Colgate
Fair Trade
Hong Kong Stock Exchanges
InvestHK
J.P.Morgan
Marriott International
Quality Healthcare
Sino Group
Swire Properties
The University of Hong Kong
TSL
Brand Strategy
Whether we’re rebranding existing organisations, or creating a brand from the ground up, we approach every engagement through our critical purpose-led framework. We uncover your brand’s positioning, personality, core values, vision, and mission and turn it into a plan to build a brand with a purpose.
Visual Identity Design
Your brand is the combination of its unique visual expression, story and purpose. Our strategic approach deeply considers how these pieces combine to build the most compelling proposition. We transform our brand strategy into the brand’s visual language. Through a series of concept and collaborative revision phases, we design the new brand identity system.
Communications
In this final phase, we future-proof your brand with concise and easy-to-use brand guidelines. Spanning digital and print, we evolve your visual identity into a suite of on-brand touchpoints and templates for your new brand.
Clients
Often, we work directly with company founders to create their brand. We also work with existing brands to reposition and communicate their identity in a more compelling way. Learn more about how we work with clients at different stages of growth in our programmes.
Testimonials
We work with clients of all size, across most categories of industry including three clients in the Fortune 500. We sincerely believe that our client’s success, is our success and we value the relationships we build.
— Tone-of-voice