Specialising in branding & identity design, we’ve been helping our clients build brands since 2012.

Through our purpose-led approach, we transform businesses into compelling, future-proof brands.

Case studies

Raw Lily
No toxins. No B.S. Just pure wellness.

Fair Trade Hong Kong
Communicating four core values

Georgiou Partnership LLP
Positioning and identity for the law practice

Insights & news

Blog Posts
Why Brand Resilience is Essential for Hong Kong Businesses
Insight
Why Brand Resilience is Essential for Hong Kong Businesses
Insight

As the famous saying goes, change is the only thing constant in life. This is true for businesses; brands thrive by being proactive, not reactive.

Insight
Brand-Building in Brave New Worlds
Insight
Brand-Building in Brave New Worlds
Insight

Through recent projects, we’ve witnessed firsthand how AI can enhance creative work, creating a fantastic opportunity to adapt our approach.

Insight
HKU School of Computing &amp; Data Science</span>
New Work
HKU School of Computing & Data Science
New Work

We're thrilled to share we've been working with The University of Hong Kong on the brand identity for a new school.

New Work
Carnot Innovations
New Work
Carnot Innovations
New Work

Brand identity for Carnot Innovations, a facility energy management partner pioneer based in Hong Kong.

New Work

We are passionate about building critical and meaningful brands.