Moti Coffee — F&B
Italian-inspired cafe concept
Background
Inspired by the warmth of Italian coffee culture, Moti Coffee is a new playful cafe concept. We were approached by the founders to imagine a bold, fresh brand identity for Moti Coffee.
Expression
The identity takes the form of a bold, rounded wordmark in combination with three mascots and three joyful colours.
We paired the logomark with the expressive and individual Ohno Softie and Founders Grotesk type families.
Thank you
A huge thank you to our client for trusting us with your vision, as well as Dustin Holmes for the illustrations.