A brand is a person’s gut feeling about a product, service or organisation
— Marty Neumeier

As BrandCraft develops as a branding studio, we continually look to evolve our process, to improve our practice, service and output.

Simply put, it’s the difference between Tesco’s Cola and Coca-Cola. Let’s look in a little more depth.

It has been a while since our last blog post about our design process, so it is time to check in, consider and update.

You can find inspiration in everything. If you can’t, then you’re not looking properly.
— Paul Smith

The whole is greater than the sum of its parts. Execution follows the process; the process is King.

HSBC is one of the most famously recognisable brands in the world. I sent over four questions to the iconic logo's designer, Henry Steiner.

The MTR railway system in Hong Kong opened in 1979 and is now one of the most successful railway systems in the world.

With a turbulent political history and an uncertain future, Hong Kong is a city like no other.

Discover why craftsmanship remains essential in modern brand design. An in-depth look at how thoughtful, human-centered design creates lasting brand value in the digital age.