Free Template Download

We’ve created a free DIY Brand Strategy Template to get your team started on its branding journey.

Do you know your brand’s core values and personality?
Does your brand have a compelling mission statement?

Uncover your Brand’s Unique Core Value Pyramid

A compelling brand has a clearly communicated purpose in the world. A brand’s purpose is built from its core values.

Choose Your Brand Personality Archetype

A brand identity is both its visual identity and also its tone of voice. Learn how to use the 12 Brand Archetypes.

Create a Compelling Mission Statement

The most successful brands in the world have clear mission statements. Learn how to build a mission statement that resonates with your target market.

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File delivery includes editable PPT template file and printable PDF tools. This DIY toolkit includes three of the tools we use for each of our client engagements.

Any questions? Email us at studio@brandcraft.hk

We’re focused on building purpose-led brands that last long into the future. If you’re interested in transforming your brand, we’d love to talk.

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